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Everything you need to know before applying to sell on ViaWell.

ViaWell is a curated marketplace focused on truly non-toxic, ingredient-transparent products.
Please review this guide carefully before submitting your application.

This guide is for informational purposes only. ViaWell’s Vendor Policies govern vendor participation and take precedence in the event of any conflict.

Built on Trust & Transparency

100%

Non-Toxic Products

Built

for Conscious Shoppers

Verified

Vendors & Small Businesses

Mission

Driven & Founder Led

Who ViaWell Is For

ViaWell is built for brands that:

  • Create or formulate their own products

  • Control their ingredients and production

  • Prioritize non-toxic materials and transparency

  • Operate with long-term quality and integrity

ViaWell is not for:

  • Dropshippers

  • Resellers of mass-produced goods

  • Private-label brands without ingredient control

  • Outsourced fulfillment operations

Product & Ingredient Requirements

All products listed on ViaWell must:

  • Include a complete, public ingredient list

  • Avoid intentionally added toxic ingredients

  • Be accurately labeled and truthfully described

ViaWell does not allow products containing intentionally added:

  • Parabens

  • Phthalates

  • Formaldehyde-releasers

  • Heavy metals

  • PEGs (polyethylene glycols)

  • Triclosan / Triclocarban

  • Mineral oils & petrolatum

  • Microplastics

  • Synthetic fragrance

  • Synthetic dyes (FD&C)

  • Oxybenzone & chemical sunscreen filters

  • BHA/BHT

  • PFAS (“Forever Chemicals”) - Intentionally added PFAS or fluorinated compounds are not allowed.

ViaWell reserves the right to request ingredient documentation at any time.

Vendor Responsibilities

Approved vendors must:

  • Own their brand and product formulation

  • Be able to verify ingredient sources

  • Maintain accurate product information

  • Keep all listings truthful and current

Vendors may not:

  • Sell products they do not control

  • Rebrand third-party finished goods

  • List products with unknown ingredient origins

Shipping & Fulfillment

Vendors are fully responsible for:

  • Storing their own inventory

  • Packaging all orders

  • Printing shipping labels

  • Delivering packages to a UPS location

  • Managing fulfillment and tracking

ViaWell does not:

  • Store inventory

  • Package products

  • Act as a fulfillment center

  • Handle physical shipping

Product Listings & Images

Each product listing must include:

  • Clear product title

  • Full ingredient list

  • Accurate description

  • Proper usage instructions (if applicable)

  • Safety warnings (if applicable)

Image standards:

  • High-resolution

  • Clean background or lifestyle

  • True-to-life representation

  • No misleading visuals or claims

ViaWell may remove:

  • Low-quality images

  • Incomplete listings

  • Misleading product content

Application & Review Process

  1. Vendor submits application

  2. ViaWell reviews for compliance and authenticity

  3. Vendor is either:

    • Approved

    • Asked for additional information

    • Or declined

  4. Approved vendors receive onboarding instructions

Typical review time: 3–7 business days

Ongoing Compliance

Once approved, vendors must:

  • Maintain ingredient transparency

  • Keep all product information updated

  • Continue meeting ViaWell’s standards

  • Follow all marketplace policies

ViaWell may:

  • Request updated documentation

  • Audit listed products

  • Suspend or remove listings if standards are violated

Ready To Apply?

If your brand meets the standards above, we’d love to review your application.
Apply To Become A Vendor