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Privacy Policy

Last updated: [12/10/25]

ViaWell (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, create an account, or make a purchase on our marketplace.

By using ViaWell, you agree to the practices described below.

1. Information We Collect

We collect information to provide and improve our services, process orders, and maintain a safe marketplace. This includes:

1.1 Information You Provide Directly

  • Name

  • Email address

  • Billing and shipping address

  • Phone number (optional or when required for delivery)

  • Payment details (processed securely by third-party payment providers; we do not store full card numbers)

  • Account login information

  • Vendor application details (if you apply to sell on ViaWell)

1.2 Information Collected Automatically

When you use our website, we automatically collect:

  • IP address

  • Browser type and device type

  • Pages you visit

  • Actions taken on the website (clicks, navigation, cart activity)

  • Cookies and tracking technologies (for site functionality, analytics, and saved preferences)

1.3 Information from Vendors

Vendors may provide product information and order-related details. Information provided during the vendor application process is used to review applications and manage vendor accounts.

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Send order confirmations, tracking updates, and support responses

  • Improve website functionality and user experience

  • Prevent fraudulent activity

  • Provide customer service

  • Manage vendor accounts and applications

  • Personalize your shopping experience

  • Comply with legal requirements

We do not sell or rent your personal information to third parties.

3. How Vendors Use Information

Because ViaWell is a multi-vendor marketplace, vendors receive the information necessary to fulfill your order, including:

  • your name

  • your shipping address

  • order details

  • any notes you provide at checkout

Vendors are not allowed to use your information for anything outside of order fulfillment (e.g., no marketing emails unless you explicitly sign up).

4. Payment Information

All payments are processed securely by trusted third-party payment processors (such as Stripe, PayPal, or others).
ViaWell never stores full credit card details on our servers.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • remember your preferences

  • keep items in your shopping cart

  • enable essential website functions

  • analyze site usage to improve performance

You can adjust cookie settings in your browser at any time.

6. Third-Party Services

We may use third-party tools for:

  • payment processing

  • analytics (e.g., Google Analytics)

  • email communication

  • vendor management

  • website hosting

These third parties only receive the information necessary to perform their service and are required to protect your data.

7. How We Protect Your Information

We use industry-standard safeguards to protect your data, including:

  • secure server environments

  • encrypted connections (HTTPS)

  • limited access controls

  • regular platform updates and security monitoring

No system is 100% secure, but we work to keep your information as safe as possible.

8. Your Rights & Choices

You may:

  • update your account information at any time

  • request deletion of your account

  • opt out of marketing emails

  • disable cookies through your browser settings

To request account deletion or data access, contact us at support@shopviawell.com.

9. Data Retention

We retain your information only as long as needed to:

  • fulfill orders

  • maintain your account

  • comply with legal obligations

  • resolve disputes

Vendor information is retained as long as a vendor account remains active.

10. Children’s Privacy

ViaWell is not intended for children under 13 years old.
We do not knowingly collect personal information from children.

11. Updates to This Policy

We may update this Privacy Policy from time to time.
If changes are made, we will update the “Last Updated” date at the top of this page.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is used, please email us at:

support@shopviawell.com